I help CPG brands and retailers navigate the evolving digital landscape, with a focus on growth, innovation, and practical transformation.
After 17 years at Coca-Cola, leading digital marketing and eCommerce across regions, I launched Lighthouse Advisory to partner with leaders on strategy, capability-building, and commercial excellence.
🔍 Current Focus
I'm deeply involved in exploring how AI is reshaping the CPG industry—from joint business planning and retail media to supply chain and marketing. I've recently conducted interviews with global CPG executives to publish a white paper:
“From Pilot to Powerhouse: The Future of AI in CPG” – highlighting actionable strategies for responsible, value-driven AI adoption.
💡 I work with clients on:
• Digital transformation roadmaps
• eCommerce growth strategies
• Retail media
• AI strategy and capability design
• Leadership coaching and advisory
Let's connect if you're building the future of CPG.
Specialising in Digital and ecommerce, Retail Media , A.I. and CPG future landscape.